Why should I do this?
You have personal contact with your families once every eight years, on average, whether it's at-need or to honour a pre-need contract. For the rest of those eight years, your families are being left to the forces of the market (advertising from a competitor or negative news from the media). This is your family. Your firm has served them well in the past, and with a little communication and information on the value of service you provide, they will remain loyal to you, and will call again when services are required.
What will be in it?
The front and back pages will about you - the news, your people and the facility. The inside pages will be editorials written by well-known authors such as Dr.Alan Wolfelt, Doug Manning and Dr. Earl Grollman. It will contain information to reinforce the family's decision to pre-arrange, and encourage special ceremonies, meaningful services and explain the values of a traditional funeral.
Where will it go?
To your families. Just send us a mailing list of pre-arranged individuals or families that you wish to receive it and we will put together a mailing list for you.
When will I see benefits?
Immediately. If your customers and their families get to know you better and see you as an active part of the community, it will reinforce your image as the family firm. Customer loyalty is future business.
Who will look after the details?
We will, from start to finish. We will do the layout and design, inside editorial, printing and mailing. We will even provide personalized envelopes and postage. If you need your material written, our professional writer will call you, write your copy and send you a proof before anything is printed. Alternatively, you can provide us with the finished written copy. Either way, or something in between, we will help you build a professional newsletter.
The first option allows full colour throughout with two pages of personalized information on the front and back.
Complete Custom versions are also available.
Both can include colour photos to highlight your staff and facilities. They are designed for firms that are mailing to 1,000 or more families.
Please contact Denise Templeton for more information.
Tel: (403) 264-3270 ext. 222
Toll Free: 1-800-465-0322
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